Understanding your market position is crucial for pricing your products or services effectively. In a recent Forbes article, Alex Cooke, CEO of Phase 3 Search, shared his insights: “Value is whatever someone is willing to pay for it. However, it also depends on where you are trying to position in the market. If you are competing against established competition, you need to drive greater value by focusing on improved speed, reduced risk, better quality and, lastly, lower cost.”
At Phase 3 Search, we apply this principle to help biotech companies identify and recruit top-tier talent. By focusing on these key aspects, we ensure that our clients receive unparalleled value, positioning them for success in a competitive market.
For more strategies on finding the right price for your offerings, read the full Forbes article.